Hawaiian theme and Tiki Style
We took a cue from Disney and decided the best way to rebrand was to create a fun loving family of characters to help carry the Bahama Beach Brand. We started with the logo and then created all the supporting colors and textures. The malleable Tiki style fit well into our line-up of fun characters that we dreamt up to represent Bahama Beach.
Park signage was created and installed within the brand theme. Printed materials like park maps and tickets were styled beautifully with the Tiki style and our fun family of characters. Every aspect of the park was rethought and branded to immerse the patrons in the Bahama Beach experience.
