Evolution
As part of the Love Field Modernization Program (LFMP), the multi-year re-development project transforming Love Field, construction required the installation of large, intrusive construction walls that were not very appealing. We created massive murals and artwork that communicated evolution and positive change and covered the construction walls which immersed the passengers in the identity and brand strategy that we developed.
Strategy and planning were key in the development of the 5 year renovation. We worked alongside construction teams and airport management as they transformed the airport with a modern makeover. In order to keep concepts and graphics fresh, our solution was to develop 4 concepts and campaigns that would be deployed over the course of the renovation which marked key milestones in the construction completion.