Freepik

Freepik was launching a library of new AI assets and tools on its e-commerce platform and worked with El Creative to develop a campaign that could uniquely position that offering. With a stroke of the keyboard and a little imaginAItion a user could find the perfect image for their projects. The concept revolved around AI being a tool the user could leverage throughout the creative process. It could be used to spark imaginAItion, find inspirAItion and ultimately the creAItion of a variety of visual assets.