The art and science of selling online
The goal is ultimately to sell more gift cards. So with this as our driving force we designed every aspect of the giftcardmall.com website to achieve that goal. Gift Card Mall already had a strong brand identity established in major grocery stores and we built upon that to create their online presence. Most of our project consisted the online sales research. We analyzed how and why people purchase online and what motivates them to choose a gift card over an actual item.