In a world where consumers are constantly and recklessly inundated with ads and visual clutter, it is our responsibility to give birth to unique and interesting ways to capture their attention. An effective and memorable piece of graphic design stands out by creating a connection to the viewer. This could be through humor, clever promotional tactics, or by simply speaking directly to the consumer in a way that tugs at their heartstrings. Most often it is a combination of these, along with a strong and appropriate execution, that drives people to action.
